PEOPLE ACCEPTANCE

User's Acceptance of new technology

 

Technology can not be effective unless they are using.User acceptance has been viewed as the pivotal factor in determining the success of or failure of any information technology tools. Rejecting and accepting of new technology has been long-standing issues that IS researchers try to explain and understand this issues.Therefore, in 1985, Fred Davis suggested Technology Acceptance Model (TAM) which attempts to explain and predict why users sometimes accepting and sometimes reject information system. The aim of technology acceptance model (TAM) is to provide an explanation of the determinants of computer acceptance that is general, capable of explaining user behavior across a broad range of end-user computing technologies and user populations, while at the same time being both parsimonious and theoretically justified. Companies which provide technologies must understanding why people accepted new technology so that better method for designing , evaluating and predicting how users will respond to new technology can be developed. Companies must understand the individual users' characteristics such as coguitive style to internal beliefs and their impact on usage behavior.




users have their own characterises for using technology